John F. Kennedy transformed a generation and forever changed America. When he took office 60 years ago, President Kennedy faced unprecedented tumult and global unease, but through the power of his words - and the deeds that followed - he was able to earn trust, set goals, unite the country, and move the nation forward. He addressed the challenges of his time with clarity of purpose. He communicated a bold vision for the country’s future. He asked Americans to serve, and to be a part of something larger than themselves. He challenged people to embrace and work toward far-reaching goals. JFK’s successes demonstrate several core principles of leadership that can bring about meaningful change at any level.
Today’s leaders have new challenges and new opportunities, but the lessons of JFK’s legacy are as vital as ever. JFK – Leadership Lessons from a Legacy offers case studies, best practices, and inspiration from the legacy of President Kennedy. Participants learn the importance of leading with purpose and bold vision, creating and expanding community, and having the courage to achieve big goals. Just as President Kennedy led the nation through complex and uncertain times, we can successfully navigate the winds of change in whatever arena we may serve.
Certification Objectives
- To learn and practice key leadership principles through a study of JFK’s most powerful and effective public addresses;
- To understand the big challenges that brought about each speech and how President Kennedy deployed a particular leadership principle to address each challenge;
- To learn how to apply those lessons to lead boldly in professional life today.
Course Structure
Introductory webinar
- Articulate the objectives of the course
- Preview course structure
- Advance preparation/reading
- Live sessions will include presentations, discussions, and interactive exercises or simulations
- Inform participants of expectations for the program
Live Session - Module 1: Leading with Purpose
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Objective: To understand the importance of purpose as a foundation of effective leadership, and to discover or clarify what you stand for as a leader.
Live Session - Module 2: Leading with Vision
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Objective: To understand how a leader articulates and advances a vision that sets the stage for transformative change to address a difficult challenge, and to determine or refine your own vision.
Live Session - Module 3: Leading to Engage
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Objective: To understand how leaders use language to create and expand a sense of belonging and shared purpose, and to learn how to engage others in addressing challenges and meeting objectives.
Live Session - Module 4: Leading to Activate
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Objective: To understand how a leader activates vision to reach a big goal, and to learn best practices for bringing a goal to fruition.
Course / Certification Availability
The JFK – Leadership Lessons from a Legacy course and certification is available exclusively through either the John F. Kennedy Library Foundation or EY to groups or corporations. It is not currently available to individuals. For more information, please contact Foundation@JFKLFoundation.org.